Starting off with a lo-fi vibe, the branded colouring animated illustrations follow the lead up to a deadline - a creatives worst enemy.

The video ends with the realisation as the style and pacing changes to be comical.

A humorous video for social channels.

Designed in Photoshop, Animated in TVPaint and After Effects.

Roles: Ideation, Storyboarding, Character Design, Animation, Sound Design.